Luxury Briefing: Coach bets on WNBA and TV to reach the next luxury consumer Coach is ramping up its WNBA partnership: It will run linear TV ads during nationally televised games this month, and it's planning a big marketing moment that will coincide with the WNBA All-Star Weekend in July.
Tous refines its US expansion strategy to increase brand awareness Tous already has 20 U.S. stores, including locations in Florida, New York and San Diego, plus another 20 in Puerto Rico. However, despite being in the U.S. market for over 20 years, local awareness is still significantly below the brand's awareness in Spain and Mexico. Rather than aggressively scaling storefronts,...
How Benefit is reimagining the customer journey with AI Benefit Cosmetics is blending brand storytelling with AI, using tools like WhatsApp and OpenAI-powered chat to personalize beauty at scale, without losing its signature voice.
Luxury Briefing: How Harrods and DVF are future-proofing At Shoptalk Europe, legacy companies Harrods and Diane von Furstenberg shared that they're doubling down on what has always defined luxury: control, consistency, and customer intimacy. Those values are being reasserted across digital platforms, distribution strategies and tech infrastructure.
L’Oréal is putting AI at the center of its global marketing strategy L’Oréal is doubling down on AI-powered marketing, rolling out agentic tools and ramping up social commerce spend across Europe.
How Tala’s Grace Beverley and CEO Morgan Fowles are building a store and a brand through social media Tala brings its social-first strategy offline with a Carnaby Street flagship, blending influencer buzz, community loyalty and curated retail design to scale its next chapter.
Luxury Briefing: Inside Chanel’s plan to scale back price hikes and double down on brand equity Chanel is scaling back aggressive price hikes after a sales drop and consumer pushback, focusing instead on long-term investments in supply chain, boutiques and brand equity to rebuild trust and maintain luxury relevance.
Footwear’s future: How tariff fears are fast-tracking smarter, faster production models Faced with tariff turbulence and complex sourcing, footwear brands like Dolce Vita, Larroudé and On are rethinking production through 3D printing, factory ownership and automation. They're also designing smarter supply chains built for speed, flexibility and sustainability.
Luxury Briefing: How a bridal brand is leveraging in-store try-on to drive social media engagement In this week's Luxury Briefing, a look at how a bridal atelier is capitalising on creator interest. Also, why Longchamp is changing up its store format in the U.S. and why Harrods is betting on MENA designers. Also, earnings from Chanel, Richemont and Mytheresa, as well as executive moves and...