Maison Louis Marie’s founders on the changing pace of fragrance — plus, the new ways shoppers are finding beauty products May 29, 2025
Sports agent Jacki Gemelos on beauty’s WNBA sponsorship opportunity, plus industry news May 22, 2025
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Beauty
To increase or not to increase: Beauty brands grapple with raising prices as tariff uncertainty continues
Jun 16, 2025
While E.l.f. Beauty and Saie announce price hikes, LVMH signals reluctance to raise beauty pricing, and buzzy brands like Bubble and Coco Kind share promises to maintain pricing. Plus, new studies show even a 10% increase could erode brand loyalty. Glossy investigates the pros and cons of passing tariff expenses off to consumers.
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